What is HTML5?

What is HTML5?

HTML5, together with CSS3 defines new standards for web development for both desktop computers and mobile devices and cell phones. Doors open for new design options and dynamic information.

Much is talking lately about this new version of the popular HTML. For those who still do not know and always feared ask: HTML is the programming language and basic mother of all websites. This is a set of tags that are used to format different types of content, especially text.

The only formats and displays HTML content, and has the ability to interface with variables, database, etc. Even more complex websites, system using large databases and perform complex tasks, send to browser (Internet Explorer, Chrome, etc.) Pure HTML.

HTML5 is a new version of this universal language and, while still under development, we can enjoy it in most browsers. Google Chrome is a pioneer in HTML5 support and is currently the browser that provides further support to this version of HTML.

What we offer HTML?

While it represents a lot of improvements over its previous version, these are the most important:

  • Simplification: The new code offers new ways simpler to specify some parameters and pieces of code.
  • Multimedia content: audio and video playback without plug-ins
  • Animations: Ability to display content similar to Adobe Flash, but apart from this component. HTML5 will have native support for a technology similar to Flash.
  • Data storage on the client side: A fundamental difference between desktop and web applications was the need of the latter, to process information and consultations provided databases on a server, making applications are slower and always required a constant Internet connection. HTML5 to store and process information on the client, making a Web application to an application much more like a desktop.
  • Effects and new version of CSS: The new version of HTML accompany a new version of CSS, CSS3. These are new formatting capabilities, such as the implementation of shadows, rounded edges, etc.

Many of the things that, until now, could only be achieved by inserting them as images, may be performed in code. This not only results in an improvement in the speed and performance of a site, but also in new and limitless design options.

  • Geo-location: Websites may know the physical location of the person who visits.
  • Nonstandard Fonts: Until now, perhaps the biggest limitation that designers faced was the inability to use non-standard fonts in our websites. Virtually all were limited to those that were imposed by the major browsers, such as Arial, Times New Roman, Verdana, Tahoma, etc. The implementation of systems like Google Fonts today allows us to use many more!

In short: HTML5 will offer a number of improvements that will allow the development of web sites faster, more functional, and new designs.

What is a server? – Server Definition

What is a server? – Server Definition

In Brief:

  • On the Internet, a server is a remote computer that provides the requested data from the browsers of other computers.
  • In local networks and software means configuring a PC as a server to provide access to the network and its resources.
  • Servers store information in the form of web pages via the HTTP protocol and deliver it to the request of clients (web browsers) in HTML format.

In computing, a server is a type of software that performs certain tasks on behalf of users. The term server is now also used to refer to the physical computer on which the software runs, a machine whose purpose is to provide data so that other machines can use that data.

This dual use can be confusing. For example, in the case of a web server, this term may refer to the machine that stores and manages the websites, and in this sense is used by companies that offer hosting or hosting. Alternatively, the web server could refer to software like Apache http server, which works on the machine and manages the delivery of the components of the web pages in response to requests from client browsers.

The files for each website is stored and run on the server. There are many servers on the Internet and many types of servers, but share the common function of providing access to files and services.

A server serves information to computers that connect to it. When users connect to a server can access programs, files and other server information.

On the web, a web server is a computer that uses the HTTP protocol to send Web pages to a user’s computer when the user requests them.

Web servers, mail servers and database servers that are accessed most people to use the Internet.

Some servers handle only mail or only files, while others do more than one job, because one computer can have different server programs running simultaneously.

The servers are connected to the network via an interface that can be true or via a network connection via telephone line or digital.



A website is a small investment that undoubtedly brings good economic performance in the short, medium and long term for any company. In a simple way, we could list hundreds more reasons why it is essential to have a web presence on the Internet constantly. We will present 10 good reasons why any company, or self must have a professional website.

    If we remove that little expense of our website we are losing the opportunity to save on other aspects. We communicate with our customers and / or most economical provider without move through our corporate email (no Gmail, Yahoo or Hotmail does not reflect the company brand). But we can also refer to our messages to any part of our website (copying and pasting a link) where a person can find more information about a particular product or service.
    A website provides information about our company, products and services permanently, because the Internet never closes, so our virtual showroom operates 24 HOURS A DAY, 7 DAYS A WEEK AND 365 DAYS A YEAR, and from anywhere the world. Visitors and potential buyers are able to view our catalog of products and services at their convenience and no matter where they are. In addition, we know which products are most interesting specifically controlling web visits. Only saving on the cost of printing a catalog of products and service is worthwhile role: exponential increase dissemination and cut spending to a minimum. In addition, we complement other Internet services in which we are discharged as Yellow Pages or business directories.
    On the website of our company we are able to put as much information as you want. Therefore, the web becomes an inexhaustible source of information for prospective customers who wish to learn more about our services and products before ordering online or visiting the company. And with our website, we can very simply update information about our products and services. We no longer need “re-print” over and over again all our documents advertising or promotions to consider a new product or service offered by our company: just update one or more of our web sites. No time out of print, broadcast and no cost reprint, update instantly to worldwide.
    It is important to be present on the Internet as soon as possible to prevent our potential customers away to competitors that you have your website. Today, more and more people consult the Internet before making a purchase. We should not assume the cost of losing customers, but to have as our website, before it is too late: first come first arrives twice.
    The simple fact of having a page increases our credibility and gives your company an image of innovation, novelty and professionalism. For some it will be when the biggest companies have websites, and even most modest independent professionals have their own. Our customers will also have the feeling that our company does not hesitate to invest to better serve them. On the other hand, have no website or have it abandoned and outdated, certainly harms the image of our company.
    Thanks to search engines like Google, Yahoo! or Bing will find many products in one click more easily and accurately than in the Yellow Pages, as more and more those who use the Internet to plan their searches. Unlike purchased advertising space in a magazine or newspaper (visible a day or a week), our website will be visible all the time you want. In addition, we make advertising campaigns, at minimal cost compared to traditional media through new channels of Internet advertising: Our website is our essential card.
    The secret is in communication, especially with customers through the Internet website and expose us to new ideas, enabling a more agile and evolve into new product lines or services in which we had not previously repaired. Internet has millions of users, and thanks to our own website, we are able to open the doors of our business to a huge community of Internet users without having to invest in any physical store around the world. It can be an opportunity to give a twist to our business that will breathe new life. Moreover, through our website, we have the opportunity to find new niche markets which we did not reach before and are now closer than ever. We just have to dedicate to the site the same time that we would devote to any business tool.
    For a minimal cost, Internet allows us to offer an additional service customer who otherwise would be a very high expense. Many of our potential customers find valuable information on our website and as a result should not make a phone call or navigate to our office for more information. The website also allows us to track the pages you see our customers valuable information about your interests that we can analyze later. This information allows us to tailor our products and services to market needs.
    Our website allows us to present the latest news about our company. and the latest promotions, launching a new product or opening a new branch. The web tools and email us straightforward to develop a list of clients or prospective clients that periodically contact over the Internet. It is easy to realize that having a website means having an amazing communication and promotional tool at a price much lower than any other printed or audiovisual.
    Those business strategies have always wanted to adopt in our company, such as geographic expansion are now possible thanks to the Internet. With our website we look for partners and similar companies in other towns with which alliances and thus give greater service in more territory, always with the possibility of communicating via the Internet at low cost. Furthermore, we can meet distant suppliers that offer us a discount on prices of products go to market then. If it is something that has Internet is that it is a COLLABORATIVE NETWORK.

What Is The Difference Between Static and Dynamic Websites?

What Is The Difference Between Static and Dynamic Websites?

The Marketing Beast offers to types of web development services: Static and Dynamic Websites.

It is important to know the difference so that you can determine the best solution for your website and to make it easy for you to decide which service to choose.

Static Websites

A static site is a website that is written entirely using HTML and basic CSS. Each web page is a separate document and there are no databases or external files that are drawn upon.

This means that the only way you can update your website’s content is going to every page and edit the HTML, and for this you would have to know how to work with web page editor such as Wordpress or FrontPage or hire a web developer (preferably The Marketing Beast) to make the updates for you.

Dynamic Websites

A dynamic website is written using more complex code — such as PHP or ASP — and has a greater degree of functionality. For instance, many dynamic websites can be controlled by a content management system. This means that you will potentially be able to make updates without needing any knowledge of HTML or any website software.

The Marketing Beast uses Wordpress because it can be made easier for its clients at the time of updating it and / or adding something new to it. Each page of a dynamic website is generated from information stored in a database or external file. And the content management system that you may use to maintain your website directly modifies this stored information.

Which Should You Choose?

Many people prefer dynamic websites because they have a lot of benefits. Dynamic sites reduce ongoing maintenance costs, make data management very efficient, and enable the addition of any future addons such as data feeds or a comprehensive site search. They also make it impossible to destroy the layout, as might happen if you edit it from a web page editor.

There are some drawbacks to using dynamic websites. First, they usually cost more to develop, because they require more complex coding, as well as the development of a content management interface to enable you to maintain your website. Second, you will need to obtain web hosting which supports databases and dynamic languages. Fortunately, most hosts do offer these features by default.

If you realize that you do want a dynamic website which will enable you to maintain your own content, you can save costs by opting for a website that is only partly dynamic. For example, certain pages such as ‘About Us’ or ‘Contact Us’ pages can be static, whereas galleries or product catalogues can be dynamic. Also, consider opting for an open source CMS.

To determine which is best for your website, also consider asking us for our opinion on which would be best.

Static Web Development.

Static Website Development Services

As we said in Static Web Design, If all you want is a ‘business card’ online then a few web pages will be fine. You don’t need a content management system for that (WordPress), after all you are not really managing anything. The Beast uses the latest in Web Development using HTML5 and CSS3 still giving the “Out-Of-The-Box”  look and feel that will catch your customer’s attention.

Accessibility through Cross-Browser compatibility

Have you heard how all web browsers (e.g. Firefox, IE, Safari, Chrome, Opera) read websites differently? It means WE HAVE TO develop, test, fix, develop again and debug for every browser to make sure your website is 100% accessible through all means and The Beast is an expert on this subject, so relax and let us do all the work for you.

The Marketing Beast - Cross-Browser Compatibility

Static Web Development

Static Website Development Lets Your Business Get Started On A Low Budget

Static Web Development works if all you want is a ‘business card’ online then a few web pages will be fine. You don’t need a content management system for that (Wordpress), after all you are not really managing anything. A dynamic website would be highly recomended you are looking for a way to actually spread the word and name of your business or whatever you are planing on bringing to the online market. If you don’t have a decent CMS things will become unwieldy and confusing as you add more content. It’ll be frustrating to maintain as well.

Why get a static website?

Companies that blog and use social media to engage their posible clients may not be able to get this service. They would miss very important ways to actually promote themselves. That is why The Marketing Beast says “Get a staic site ONLY if you are planing on using it as an online business card, a static landing page with information about a product you promoted be email using Email Marketing, or simply to put your site on hold until a Dynamic Site gets ready (which we offer if you ask us to build one for you) and still want people to know who ou are when they get to you site.