What is cross-browser layout?

What is cross-browser layout?

The cross-browser display is an important aspect of the work of a professional web layout designer. Making a layout displays correctly in all browsers is no easy task, let alone a website that displays correctly in a browser means that your display is correct in other browsers. Not at all.

Although validate the HTML and CSS using the W3C validation service and we know by heart the HTML and CSS standards will always be small differences between browsers display because they do not support the web standards identically. This is a situation that occurs repeatedly because browsers are developed by teams of people firms and different working rhythms and different objectives, they do what they can to accommodate improvements to each new version of web standards.

What browsers should look good a layout?

There usability studies indicating how long it should be considered a current web browser like, but the best way to know what browsers we worry about supporting a consulting web layout is usage statistics.

 

The chart speaks for itself: the most used browsers today are Internet Explorer, Mozilla Firefox, Google Chrome, Safari and Opera. Internet Explorer 6 is considered deprecated, so it should support from version 7 this browser.

How to achieve a cross-browser layout?

The starting point for achieving a crossbrowser layout is to write HTML and CSS valid, but not enough. Achieve cross-browser layout necessarily going to write CSS code conditional, ie incorporated CSS code dynamically according to the client browser.

There are several techniques that can be used to achieve this goal:

  • Load specific style sheets for different versions of Internet Explorer using conditional HTML comments.
  • Load specific style sheets to include specific rules for Google Chrome and Safari based on browser detection using Javascript.
  • Use hacks to overcome deficiencies in some browsers.
  • Use a script to provide us the task of writing CSS rules depending on the browser.

What is a server? – Server Definition

What is a server? – Server Definition

In Brief:

  • On the Internet, a server is a remote computer that provides the requested data from the browsers of other computers.
  • In local networks and software means configuring a PC as a server to provide access to the network and its resources.
  • Servers store information in the form of web pages via the HTTP protocol and deliver it to the request of clients (web browsers) in HTML format.

In computing, a server is a type of software that performs certain tasks on behalf of users. The term server is now also used to refer to the physical computer on which the software runs, a machine whose purpose is to provide data so that other machines can use that data.

This dual use can be confusing. For example, in the case of a web server, this term may refer to the machine that stores and manages the websites, and in this sense is used by companies that offer hosting or hosting. Alternatively, the web server could refer to software like Apache http server, which works on the machine and manages the delivery of the components of the web pages in response to requests from client browsers.

The files for each website is stored and run on the server. There are many servers on the Internet and many types of servers, but share the common function of providing access to files and services.

A server serves information to computers that connect to it. When users connect to a server can access programs, files and other server information.

On the web, a web server is a computer that uses the HTTP protocol to send Web pages to a user’s computer when the user requests them.

Web servers, mail servers and database servers that are accessed most people to use the Internet.

Some servers handle only mail or only files, while others do more than one job, because one computer can have different server programs running simultaneously.

The servers are connected to the network via an interface that can be true or via a network connection via telephone line or digital.

WHAT IS A WEB PAGE?

WHAT IS A WEB PAGE?

A website is a small investment that undoubtedly brings good economic performance in the short, medium and long term for any company. In a simple way, we could list hundreds more reasons why it is essential to have a web presence on the Internet constantly. We will present 10 good reasons why any company, or self must have a professional website.

  1. REDUCE COSTS ALLOW INTERNET
    If we remove that little expense of our website we are losing the opportunity to save on other aspects. We communicate with our customers and / or most economical provider without move through our corporate email (no Gmail, Yahoo or Hotmail does not reflect the company brand). But we can also refer to our messages to any part of our website (copying and pasting a link) where a person can find more information about a particular product or service.
  2. A SHOWCASE IS ALWAYS AVAILABLE FROM ANYWHERE IN THE WORLD
    A website provides information about our company, products and services permanently, because the Internet never closes, so our virtual showroom operates 24 HOURS A DAY, 7 DAYS A WEEK AND 365 DAYS A YEAR, and from anywhere the world. Visitors and potential buyers are able to view our catalog of products and services at their convenience and no matter where they are. In addition, we know which products are most interesting specifically controlling web visits. Only saving on the cost of printing a catalog of products and service is worthwhile role: exponential increase dissemination and cut spending to a minimum. In addition, we complement other Internet services in which we are discharged as Yellow Pages or business directories.
  3. INFINITE SOURCE IS UPDATED ON NOW
    On the website of our company we are able to put as much information as you want. Therefore, the web becomes an inexhaustible source of information for prospective customers who wish to learn more about our services and products before ordering online or visiting the company. And with our website, we can very simply update information about our products and services. We no longer need “re-print” over and over again all our documents advertising or promotions to consider a new product or service offered by our company: just update one or more of our web sites. No time out of print, broadcast and no cost reprint, update instantly to worldwide.
  4. LETS GET A CLIENT BEFORE IT’S TOO LATE
    It is important to be present on the Internet as soon as possible to prevent our potential customers away to competitors that you have your website. Today, more and more people consult the Internet before making a purchase. We should not assume the cost of losing customers, but to have as our website, before it is too late: first come first arrives twice.
  5. A WEBSITE INCREASES THE CREDIBILITY OF THE COMPANY.
    The simple fact of having a page increases our credibility and gives your company an image of innovation, novelty and professionalism. For some it will be when the biggest companies have websites, and even most modest independent professionals have their own. Our customers will also have the feeling that our company does not hesitate to invest to better serve them. On the other hand, have no website or have it abandoned and outdated, certainly harms the image of our company.
  6. INSTANT ACCESS TO NEW CHANNEL ADVERTISING
    Thanks to search engines like Google, Yahoo! or Bing will find many products in one click more easily and accurately than in the Yellow Pages, as more and more those who use the Internet to plan their searches. Unlike purchased advertising space in a magazine or newspaper (visible a day or a week), our website will be visible all the time you want. In addition, we make advertising campaigns, at minimal cost compared to traditional media through new channels of Internet advertising: Our website is our essential card.
  7. LETS FIND NEW MARKETS AND BUSINESS OPPORTUNITIES
    The secret is in communication, especially with customers through the Internet website and expose us to new ideas, enabling a more agile and evolve into new product lines or services in which we had not previously repaired. Internet has millions of users, and thanks to our own website, we are able to open the doors of our business to a huge community of Internet users without having to invest in any physical store around the world. It can be an opportunity to give a twist to our business that will breathe new life. Moreover, through our website, we have the opportunity to find new niche markets which we did not reach before and are now closer than ever. We just have to dedicate to the site the same time that we would devote to any business tool.
  8. IMPROVE CUSTOMER SERVICE
    For a minimal cost, Internet allows us to offer an additional service customer who otherwise would be a very high expense. Many of our potential customers find valuable information on our website and as a result should not make a phone call or navigate to our office for more information. The website also allows us to track the pages you see our customers valuable information about your interests that we can analyze later. This information allows us to tailor our products and services to market needs.
  9. KEEP INFORMED CLIENT COMPANY NEWS
    Our website allows us to present the latest news about our company. and the latest promotions, launching a new product or opening a new branch. The web tools and email us straightforward to develop a list of clients or prospective clients that periodically contact over the Internet. It is easy to realize that having a website means having an amazing communication and promotional tool at a price much lower than any other printed or audiovisual.
  10. HOLDING OUR OWN WAY SALES STRATEGIES CHEAP
    Those business strategies have always wanted to adopt in our company, such as geographic expansion are now possible thanks to the Internet. With our website we look for partners and similar companies in other towns with which alliances and thus give greater service in more territory, always with the possibility of communicating via the Internet at low cost. Furthermore, we can meet distant suppliers that offer us a discount on prices of products go to market then. If it is something that has Internet is that it is a COLLABORATIVE NETWORK.

How does the Online Marketing Work?

How does the Online Marketing Work?

For a good online marketing strategy you must focus on what your customers want and present your products in the digital media they use. The performance of our campaigns is based on what the user wants and looks.

Here we detail our Internet advertising services focused on enhancing the display of your brand:

To carry out the above types of campaign is essential that count on digital media to perform, which is why we offer the following services:

 

Online Advertisement

Online Advertisement

The internet has become an ongoing emerging source that tends to expand more and more. The growth of this particular medium attracts the attention of advertisers as a more productive source to bring in consumers.

A clear advantage consumers have with online advertisement is the control they have over the product, choosing whether to check it out or not.

Online advertisements may also offer various forms of animation. In its most common use, the term “online advertising” comprises all sorts of banner, e-mail, in-game, and keyword advertising, including on platforms such as Facebook, Twitter, and MySpace. Web-related advertising has a variety of ways to publicize and reach a niche audience to focus its attention to a specific group. Research has proven that online advertising has given results and is a growing business revenue. For the year 2012, Jupiter Research predicted $34.5 billion in US online advertising spending.

Source: Wikipedia

Why is your Online Business Identity so important!

Why is your Online Business Identity so important!

The level of internet penetration today has meant that it’s more important than ever for businesses to build a strong online business identity. Building a strong online identity involves more than just having a website. We look at how you can build a strong online identity to boost business growth.

Why Online Identity Matters

With increasing numbers of people using the internet to find out information about businesses, online identity is at least as important today as offline branding efforts may have once been for businesses. As a result, a creative agency might advise you on strategies for reinvigorating your online brand rather than solely focusing on offline branding efforts.

The key reasons for valuing a strong online identity or brand are:

  • Reach. The internet has unlimited reach, and more people are using the internet to research businesses or buy products.
  • Building trust. An online identity enables you to build credibility and trust more quickly, without the expensive outlays associated with traditional advertising or media.
  • Cost effectiveness. Building an online identity can help you reach a potentially unlimited audience for relatively low costs.
  • Matching competitors’ presence. Given the reach of the internet and the behavior of consumers, it’s more likely than not that your competitors have already taken measures to build a strong identity online. Missing out on this invaluable channel could weaken your competitiveness and cost you in terms of market share.

Elements of an Online Identity

So, it’s clear that businesses need a strong online identity to not only reach more customers, but to encourage customers to trust your business more quickly. What are the major tools available to those looking to build their online presence?

  • Website. Great website design and appealing copy is vital, but so is a fast-loading website. Research indicates that the average consumer will tend to have little patience with slow websites.
  • Logo. Logos are crucial elements for online and offline branding. A good logo makes your business instantly more recognizable and/or memorable.
  • Informational content. Content is another important element in building an online presence. Create a conversation with your market through a video blog, article or other useful content.
  • Complementary tools. These are the tools that facilitate the amplification of your online identity. Email marketing, social media marketing, and other similar types of channels can all be used to support the building of your online identity.

Building a Presence

While a good website is important for building a strong online presence, businesses need to do more than merely providing a website to their customers. To have a successful online identity, you need to understand your target market, provide useful content, use the right channels, and provide regular updates.

  • Understanding your target market. When you understand your target audience, you’re able to connect more effectively with your readers. You’ll know the design elements that will appeal to them, the right content to trigger interest, the appropriate voice and tone, and the channels where you can best reach them.
  • Provide useful content. Content is important when you’re building an online identity. It allows you to give your brand a personalized voice and tone, and it’s an excellent way to provide informative value for your audience.
  • Use the right voice and tone. Friendly and casual, or corporate and formal? The right voice and tone enhances your brand in the eyes of your target audience.
  • Use the best online channels. Knowing how to reach your audience is just as important as content. Knowing which online marketing channels (whether it’s pay-per-click advertising, blogging, video blogging, or social media) will best support your online marketing efforts is a good way of making your marketing dollars go further.
  • Regular Updates. Whether it’s updating your website copy or social media accounts, regular updates keeps your connection with your customers relevant and topical.

Please feel free to contact us if you’d like setup or improve your Online Business Identity. Contacting us if FREE and so is getting a quote.