The internet has become an ongoing emerging source that tends to expand more and more. The growth of this particular medium attracts the attention of advertisers as a more productive source to bring in consumers.
A clear advantage consumers have with online advertisement is the control they have over the product, choosing whether to check it out or not.
Online advertisements may also offer various forms of animation. In its most common use, the term “online advertising” comprises all sorts of banner, e-mail, in-game, and keyword advertising, including on platforms such as Facebook, Twitter, and MySpace. Web-related advertising has a variety of ways to publicize and reach a niche audience to focus its attention to a specific group. Research has proven that online advertising has given results and is a growing business revenue. For the year 2012, Jupiter Research predicted $34.5 billion in US online advertising spending.