What is cross-browser layout?

What is cross-browser layout?

The cross-browser display is an important aspect of the work of a professional web layout designer. Making a layout displays correctly in all browsers is no easy task, let alone a website that displays correctly in a browser means that your display is correct in other browsers. Not at all.

Although validate the HTML and CSS using the W3C validation service and we know by heart the HTML and CSS standards will always be small differences between browsers display because they do not support the web standards identically. This is a situation that occurs repeatedly because browsers are developed by teams of people firms and different working rhythms and different objectives, they do what they can to accommodate improvements to each new version of web standards.

What browsers should look good a layout?

There usability studies indicating how long it should be considered a current web browser like, but the best way to know what browsers we worry about supporting a consulting web layout is usage statistics.


The chart speaks for itself: the most used browsers today are Internet Explorer, Mozilla Firefox, Google Chrome, Safari and Opera. Internet Explorer 6 is considered deprecated, so it should support from version 7 this browser.

How to achieve a cross-browser layout?

The starting point for achieving a crossbrowser layout is to write HTML and CSS valid, but not enough. Achieve cross-browser layout necessarily going to write CSS code conditional, ie incorporated CSS code dynamically according to the client browser.

There are several techniques that can be used to achieve this goal:

  • Load specific style sheets for different versions of Internet Explorer using conditional HTML comments.
  • Load specific style sheets to include specific rules for Google Chrome and Safari based on browser detection using Javascript.
  • Use hacks to overcome deficiencies in some browsers.
  • Use a script to provide us the task of writing CSS rules depending on the browser.

What is Java technology and why do I need?

What is Java technology and why do I need?

Java is a programming language and computing platform first created by Sun Microsystems in 1995. It is the underlying technology that allows programs using pointers, including tools, games and business applications. Java runs on more than 850 million personal computers worldwide, and on billions of devices, such as mobile devices and televisions.

Why do I need Java?

There are a number of Web sites and applications that do not work unless Java is installed, and many more that are created daily. Java is fast, secure and reliable. From laptops to datacenters, game consoles to scientific supercomputers, cell phones to the Internet, Java is everywhere.

Java? Can be downloaded for free?

Yes, Java can be downloaded for free. Get the latest version http://java.com.

Why should I upgrade to the latest version of Java?

The latest Java version contains important enhancements for performance, stability and security of Java applications running on your computer. The free update installation ensures that your Java applications continue to run safely and efficiently.


Originally called OAK, the programming language was renamed Java in 1995.

What do I get when you download Java software?

By downloading the software you get the Java Runtime Environment (JRE). The JRE consists of the Java Virtual Machine (JVM), core classes in the Java platform libraries and Java support. The JRE is the part related to implementation of the Java software is all you need to run Java in the web browser. When you download Java software, you only get what you need, with no spyware or viruses.

What is the Java plug?

The Java plug-in is a component of the Java Runtime Environment (JRE). The JRE to run applets across browsers written in the Java programming language. The Java plug-in is not a standalone program and can not be installed separately.

I’ve heard the terms Java Virtual Machine and JVM. Is this Java software?

Java Virtual Machine (JVM) is only one aspect of Java software, specifically used for interaction on the web. Java Virtual Machine is included in the Java software download, and helps to run Java applications.

Does a good mobile experience really matter?

Does a good mobile experience really matter?

Yes it does! There are many companies whose online conversion rates has raised significantly shortly after after their launch. This goes thanks to their mobile web presence and friendly “user driveness”.

Owning a mobile-optimized site can help you reach clients interactively thru their smart phones, tablets, and other emerging contexts. Good experiences tend to turn into more conversions, more engagement and a better chance the user will walk away with a positive feeling about your brand, service or product. Creating contextually-aware experiences is good business.

Let The Marketing Beast create and optimize your website and online needs. Visit our Contact page or call (407) 494-0222 for a 100% FREE quote.

Why You Need a Mobile Website?

Why You Need a Mobile Website?

If you’re like most companies, you have a website BUT you probably don’t have a mobile website. While this may not have been a big problem even last year, it’s quickly becoming extremely important to have a functional mobile version of your website ready for your customers.

Here are the main reasons why:

More than half of U.S. consumers own a smartphone

It’s hard to believe that the first iPhone was released five years ago. In the five short years since 2007, smartphones have become a ubiquitous fixture in American culture. Since it’s not 2007 anymore, you can no longer ignore the fact that more people have smartphones than feature phones (basically any phone that isn’t an iPhone, BlackBerry, Windows Mobile or Android) and they’re using those smartphones to browse the internet. This trend has been predicted for years, but as of March 2012, the majority of Americans now have a smartphone.

The next time you’re waiting somewhere – waiting to get seated at a table for dinner, waiting in the checkout line at the grocery store – take a look around at how many people are passing the time by using their smartphone. This might help you realize how important it is for your company to have a mobile website.

Mobile users expect a simplified (and a quick loading) browsing experience

While modern smartphones can render full websites (with the exception of Flash for iPhones), mobile users expect a site that loads quickly, is easily navigable (without pinch-zooming) and contains plenty of functions and sections that are pertinent to mobile users.

In the example below, you can see the difference between the Indianapolis Convention & Visitors Association’s traditional desktop website (on the  left) and their mobile version (on the right). While the traditional version is  a much more attractive website, the functionality on the mobile site is leaps and bounds above the traditional site when viewing from a mobile device. The mobile site is simple, straight-forward and easily navigable by mobile users.

Notice they ask the user to download their app right up front? That’s a great way to potentially turn a single visit into an app download. They also have a “What’s Nearby” link right at the top as well – most of the people who visit your website on their mobile device are going to want to know what’s closest to them, so having this functionality front and center is a great idea.

Mobile traffic is exploding!

Visitors are using mobile devices to plan trips as well as using them at their destination, and at this point is directly related to the Tourism industry, but there are still takeaways for other industries. TripAdvisor recently reported that travelers use their mobile devices to plan their trips and while they’re visiting. Just when DMOs have started to get a good feel for the online travel planning process, mobile comes along and changes it all again.

Users are planning their trips using mobile devices to access mobile websites and they’re definitely using them when they’re at your location. Printed travel publications are still important, but it’s just as important to have a functional mobile website that visitors can use while they’re at your location to plan the extra things they do while on vacation – dining out, shopping, a last minute decision to visit an attraction in your area.

A great mobile website can eliminate the need to create separate mobile apps for multiple mobile platforms

The chart above shows a mobile smartphone OS breakdown from the past seven years. While the market share of Symbian, RIM, Palm and Microsoft’s OSes have been shrinking over the years the mobile OS market is still very fragmented. Android and iOS (Apple’s iPhone and iPad OS) own the lion’s share of the market, RIM (Blackerry) is still hanging on in the corporate world and will release BlackBerry 10 this fall and Microsoft has created a solid OS in Windows Phone 7 (8 will be coming this fall as well). Palm and Symbian are essentially dead as far as market share, but the thought of designing separate mobile applications for the four major OSes (Android, iOS, Blackberry and Windows) is daunting.

Rather than spending your time or limited budget on even just Android and iOS apps, putting those same resources behind a single mobile website will be a much better investment. Since Android and iOS apps are built using different programming languages, it’s not as simple as just submitting the same app to both app stores. A mobile website also gives you the flexibility that it will display on ANY mobile device, so if your visitors have Blackberrys or Windows Mobile phones, your website will be just a usable to them as it would be to a visitor using an Android or an iPhone.

The most important thing to do when planning a mobile website is seriously thinking through how your visitors would use the site and which information is most important to your visitors. Easy mapping/direction features? Yes Quick ways to email or call your office? Yes. Physical brochure order form? Probably not.

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