Tag Archives: Online Marketing

What is cross-browser layout?

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What is cross-browser layout?

The cross-browser display is an important aspect of the work of a professional web layout designer. Making a layout displays correctly in all browsers is no easy task, let alone a website that displays correctly in a browser means that your display is correct in other browsers. Not at all.

Although validate the HTML and CSS using the W3C validation service and we know by heart the HTML and CSS standards will always be small differences between browsers display because they do not support the web standards identically. This is a situation that occurs repeatedly because browsers are developed by teams of people firms and different working rhythms and different objectives, they do what they can to accommodate improvements to each new version of web standards.

What browsers should look good a layout?

There usability studies indicating how long it should be considered a current web browser like, but the best way to know what browsers we worry about supporting a consulting web layout is usage statistics.

 

The chart speaks for itself: the most used browsers today are Internet Explorer, Mozilla Firefox, Google Chrome, Safari and Opera. Internet Explorer 6 is considered deprecated, so it should support from version 7 this browser.

How to achieve a cross-browser layout?

The starting point for achieving a crossbrowser layout is to write HTML and CSS valid, but not enough. Achieve cross-browser layout necessarily going to write CSS code conditional, ie incorporated CSS code dynamically according to the client browser.

There are several techniques that can be used to achieve this goal:

  • Load specific style sheets for different versions of Internet Explorer using conditional HTML comments.
  • Load specific style sheets to include specific rules for Google Chrome and Safari based on browser detection using Javascript.
  • Use hacks to overcome deficiencies in some browsers.
  • Use a script to provide us the task of writing CSS rules depending on the browser.

Online Marketing

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Online Marketing

The Beast Marketing strategy in the field of Online Marketing is focused on the constant search positioning and visibility of companies on the Internet, always developing actions towards achieving effective results, as more and more frequently offers Online Marketing companies and individuals excellent results in the promotion and sale of their products and services as well as in the creation and effective dissemination of a brand image.

Within the area of ​​Online Marketing, The Marketing Beast technical study use the Internet to advertise and sell those products and services, among which advertising cost per click (CPC), warnings (ads) on web portals, search engine marketing (including search engine optimization), the use of social networks and blogs developed marketing and, in general, web 2.0. Depending on the type of business you study, apply one or other tools, always aware of how effective each of them will have in its segment of the public with the aim of achieving the consolidation of the company.

The Beast Marketing, in its effort to improve management processes of its customers Online Marketing, works with Google AdWords, for the creation and optimization advertising campaigns in your browser.

How does the Online Marketing Work?

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How does the Online Marketing Work?

For a good online marketing strategy you must focus on what your customers want and present your products in the digital media they use. The performance of our campaigns is based on what the user wants and looks.

Here we detail our Internet advertising services focused on enhancing the display of your brand:

To carry out the above types of campaign is essential that count on digital media to perform, which is why we offer the following services:

 

Affiliate Marketing

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Affiliate marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.

Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. However, both are distinct forms of marketing and the main difference between them is that affiliate marketing relies purely on financial motivations to drive sales while referral marketing relies on trust and personal relationships to drive sales.

Affiliate marketing is frequently overlooked by advertisers. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers’ marketing strategies.

Source: Wikipedia

Why is your Online Business Identity so important!

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Why is your Online Business Identity so important!

The level of internet penetration today has meant that it’s more important than ever for businesses to build a strong online business identity. Building a strong online identity involves more than just having a website. We look at how you can build a strong online identity to boost business growth.

Why Online Identity Matters

With increasing numbers of people using the internet to find out information about businesses, online identity is at least as important today as offline branding efforts may have once been for businesses. As a result, a creative agency might advise you on strategies for reinvigorating your online brand rather than solely focusing on offline branding efforts.

The key reasons for valuing a strong online identity or brand are:

  • Reach. The internet has unlimited reach, and more people are using the internet to research businesses or buy products.
  • Building trust. An online identity enables you to build credibility and trust more quickly, without the expensive outlays associated with traditional advertising or media.
  • Cost effectiveness. Building an online identity can help you reach a potentially unlimited audience for relatively low costs.
  • Matching competitors’ presence. Given the reach of the internet and the behavior of consumers, it’s more likely than not that your competitors have already taken measures to build a strong identity online. Missing out on this invaluable channel could weaken your competitiveness and cost you in terms of market share.

Elements of an Online Identity

So, it’s clear that businesses need a strong online identity to not only reach more customers, but to encourage customers to trust your business more quickly. What are the major tools available to those looking to build their online presence?

  • Website. Great website design and appealing copy is vital, but so is a fast-loading website. Research indicates that the average consumer will tend to have little patience with slow websites.
  • Logo. Logos are crucial elements for online and offline branding. A good logo makes your business instantly more recognizable and/or memorable.
  • Informational content. Content is another important element in building an online presence. Create a conversation with your market through a video blog, article or other useful content.
  • Complementary tools. These are the tools that facilitate the amplification of your online identity. Email marketing, social media marketing, and other similar types of channels can all be used to support the building of your online identity.

Building a Presence

While a good website is important for building a strong online presence, businesses need to do more than merely providing a website to their customers. To have a successful online identity, you need to understand your target market, provide useful content, use the right channels, and provide regular updates.

  • Understanding your target market. When you understand your target audience, you’re able to connect more effectively with your readers. You’ll know the design elements that will appeal to them, the right content to trigger interest, the appropriate voice and tone, and the channels where you can best reach them.
  • Provide useful content. Content is important when you’re building an online identity. It allows you to give your brand a personalized voice and tone, and it’s an excellent way to provide informative value for your audience.
  • Use the right voice and tone. Friendly and casual, or corporate and formal? The right voice and tone enhances your brand in the eyes of your target audience.
  • Use the best online channels. Knowing how to reach your audience is just as important as content. Knowing which online marketing channels (whether it’s pay-per-click advertising, blogging, video blogging, or social media) will best support your online marketing efforts is a good way of making your marketing dollars go further.
  • Regular Updates. Whether it’s updating your website copy or social media accounts, regular updates keeps your connection with your customers relevant and topical.

Please feel free to contact us if you’d like setup or improve your Online Business Identity. Contacting us if FREE and so is getting a quote.

Email Marketing

Keep in touch with your clients and contacts with Email Marketing

Are you looking to send an email newsletter, an email promotion, email event invitation, an online survey, or build your email list? The Marketing Beast can surely assist you with Email Marketing on the look and feel of it.

  • Implementing the email signup on your website
  • Creating your initial HTML email Template
  • …and more services coming soon

Do you have a contact list?

The Marketing Beast can offer the service of sending the email newsletter, an email promotion, email event invitation, an online survey only & exclusively if you provide us an email listing you currently have for the customers you are planing to get to through your contact lists.

We can help you with your email marketing campaign allowing you to easily update your list of contacts, and incorporate an “Add to Newsletter” submission that will automatically opt your clients in to receive status updates.