Why A Business Blog?
Because of the community building and marketing capabilities of business blogs.
A blog can be an incredible tool for sharing information and expertise. Kathleen Goodwin, CEO of iMakeNews, says business blogs “can offer organizations a platform where information, data, and opinion can be shared and traded among employees, customers, partners, and prospects in a way previously impossible: a two-way, open exchange” (Meet The B-Blog).
Instead of sending out communiques through email that may or not be responded to, a blog offers a business a chance to build a real community. Blogs make it easy and quick for people to post, comment, and update posts – making it easy for everyone to participate.
And business blogs can be a powerful marketing tool. “No one listens anymore to sanitized marketing messages. If you find the right person in your organization to “blog” about your products or services you’ll brand your company as authentic and knowledgeable,” says Debbie Weil, publisher of WordBiz Report (5 Key Questions To Ask About Business Blogs).
For small businesses, a blog can be an inexpensive way to establish an Internet presence, points out About Small Business: Information Guide Darrell Zahorsky. “For small business owners without the time to learn web html or the money to hire a designer/developer, blogging offers a cheap method to get your company’s name out” (What A Blog Can Do For Your Business).
Information can be found at sbinfocanada.about.com
Reasons For Your Company To Have A Blog
Research shows that more people are reading blogs, those people expect your company to have a social media presence, and blogs influence their purchasing decisions. You gain their trust, and of course, it helps you with search engines when someone looks for a service or information related to what you got to offer.
Reasons and details on why it is good to have a blog:
- A blog gives your company a low-cost, long term gain continuously updating your website and brand.
- A blog connects you to the audience interested in you and whatever you are promoting.
- It builds credibility and creates a readership of devotee.
- Provides an informative resource for those seeking information related to you or your issue.
- Social media (like Google+, Facebook, Twitter, LinkedIn, etc) and blogs are the fastest growing category in lead generation.
- Readers can leave comments on your blog posts giving you valuable market intelligence and endorsement of your ideas.
- Visitors can subscribe to your blog.
As you can see, If you have a big company, you would probably have a brand management team who handles your social media as well as your blog. However, when you’re a small company, it makes you wonder if the CEO should handle the blog and that is where The Marketing Beast can take over if you let it.
As they say, the CEO does not have to be on twitter and facebook but if you have a business, then your business (no matter how small) should be on social networks including having a blog.
It’s really very difficult to start a blog especially if writing is not your forte. So if you don’t enjoy it and find it difficult, you might want consider outsourcing the content of your company’s blog. There are a lot of freelance writers or content writers that are available, but finding the right candidate could be a difficult process and sometimes risky.
Some points to consider when outsourcing your blog:
- Know what you want for your blog. Talk to your potential writer and orient him or her on your potential clients and the direction that you want with your blog.
- Get to know your potential writer, does he or she have the knowledge for the job, what’s the writing style like and will it fit your brand. More importantly, will you trust this person with the reputation of your brand or business?
- Lastly, how much are you willing to pay? Remember that quality is not cheap.