Reasons For Your Company To Have A Blog
Research shows that more people are reading blogs, those people expect your company to have a social media presence, and blogs influence their purchasing decisions. You gain their trust, and of course, it helps you with search engines when someone looks for a service or information related to what you got to offer.
Reasons and details on why it is good to have a blog:
- A blog gives your company a low-cost, long term gain continuously updating your website and brand.
- A blog connects you to the audience interested in you and whatever you are promoting.
- It builds credibility and creates a readership of devotee.
- Provides an informative resource for those seeking information related to you or your issue.
- Social media (like Google+, Facebook, Twitter, LinkedIn, etc) and blogs are the fastest growing category in lead generation.
- Readers can leave comments on your blog posts giving you valuable market intelligence and endorsement of your ideas.
- Visitors can subscribe to your blog.
As you can see, If you have a big company, you would probably have a brand management team who handles your social media as well as your blog. However, when you’re a small company, it makes you wonder if the CEO should handle the blog and that is where The Marketing Beast can take over if you let it.
As they say, the CEO does not have to be on twitter and facebook but if you have a business, then your business (no matter how small) should be on social networks including having a blog.
It’s really very difficult to start a blog especially if writing is not your forte. So if you don’t enjoy it and find it difficult, you might want consider outsourcing the content of your company’s blog. There are a lot of freelance writers or content writers that are available, but finding the right candidate could be a difficult process and sometimes risky.
Some points to consider when outsourcing your blog:
- Know what you want for your blog. Talk to your potential writer and orient him or her on your potential clients and the direction that you want with your blog.
- Get to know your potential writer, does he or she have the knowledge for the job, what’s the writing style like and will it fit your brand. More importantly, will you trust this person with the reputation of your brand or business?
- Lastly, how much are you willing to pay? Remember that quality is not cheap.
